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Facts and Figures

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sb is the world’s foremost magazine for exemplary architecture, innovations, products and services from the fields of leisure centres, sports facilities, swimming pools and wellness, stadiums and arenas.

  • 3,300 print run
  • 2 languages (English & German)
  • 12,000 readers online
  • 5 issues per year 
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sb readership
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Media data map EN
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Editorial Programme

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Issue 1/2026 - Community Centres and Indoor Sports

Publication date: 27 February 2026

 

Issue 2/2026 - Outdoor Grounds and Urban Activity

Publication date: 21 April 2026

 

Issue 3/2026 - Aquatic Centres and Spas

Publication date: 16 June 2026

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Issue 4/2026 - Stadiums and Arenas

Publication date: 01 September 2026

 

Issue 5/2026 - Sustainable and Inclusive

Publication date: 27 October 2026

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sb Media Data

Our media data provides a comprehensive overview of all marketing opportunities available through IAKS. In addition to traditional advertisements in sb magazine, you can choose from content-driven advertorials (in print and online), offprints, and inserts. We also offer a wide range of digital marketing options.

The IAKS team is here to help you select the most suitable issue and the right marketing format to match your company’s specific goals. Don’t hesitate to get in touch with us for personalized advice!

IAKS members receive a 15% discount on all marketing services.

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media-data-print-and-online-in-english.pdf
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mediadaten-print-und-online-in-deutsch.pdf
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P&P package 

Professionals & Profiles (P&P) - The premium package for IAKS corporate members

P&P premium package is an exclusive offer for IAKS corporate members, designed to enhance your visibility and to position your business at the forefront of the sports and leisure facility industry.

What’s included in your P&P package:

Your feature in sb, on IAKS website and through IAKS newsletter
Present your company, your products and reference projects in up to three half-page features per year in sb. Share your innovations through impactful visuals and compelling content. Your features will also be presented on the IAKS website and through the IAKS newsletter, at no extra cost.

Company index listing in sb
Gain visibility in every issue of sb with your full company address and logo featured in the A–Z company index and service directory.

Premium database entry on IAKS website
Stand out in our online directory with your detailed company profile, including:

  • Up to 10 core business activities (regular 3 activities)
  • A detailed company description (profile, history, innovations, and references)

Make the most of your IAKS membership with this powerful communication and branding package. Fill in the application form and send it to sb@iaks.sport

The IAKS team is more than happy to give advice in choosing the right promotional solutions to help you reach your goals. Please get in touch with us!

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Professionals and Profiles EN.pdf
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News from our Members

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Perrot: The Best Line-Up for High-Performance Sports Fields

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Delivering and maintaining a high quality sports field is far more complex than simply keeping grass green. Whether in a professional stadium or a community sports complex, turf must perform consistently under pressure, support player safety, and remain resilient over time despite intensive use. With a heritage dating back to 1925, Perrot has developed irrigation systems specifically for the demands of sports surfaces.

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Perrot - national stadium
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Neue Plätze, längere Saison

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Mit drei neuen Allwetter-Tennisplätzen hat der Tennisclub Dauchingen im Schwarzwald beste Voraussetzungen für eine deutlich längere Spielsaison als bisher geschaffen. Mit geringem zusätzlichen Aufwand kann das Unternehmen Hermann Kutter den Tennisbelag „RedClay pro“ im Außenbereich auch auf bestehenden Sand- oder Kunstrasenbelägen aufbringen oder im Innenbereich auf Teppichbelägen.

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 Hermann Kutter
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Sportrasen-Renovationskonzept

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Schnelle, zuverlässige Renovationslösungen statt langwieriger Sperrzeiten auf Rasensportplätzen: Während herkömmliche Maßnahmen wie Teilnachsaat, Ausbesserung oder Auswechslung des Belags mit Rollrasen oft nur begrenzt wirksam sind, setzt das Sportrasenrenovationskonzept von Fa. Hilgers, ein INTERGREEN-Partnerbetrieb aus dem Raum München, andere Maßstäbe.

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INTERGREEN Sportrasen
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TatamSport in 2026

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At TatamSport, we kicked-off 2026 with a clear growth strategy, new technical projects and a continued commitment to delivering high-quality solutions for the sports and leisure infrastructure sector.

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TatamSport in 2026
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Contact

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Max Rosenau IAKS International

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Max
Lastname
Rosenau

Function
Marketing and event management / Editor "sb"
+49 (0) 221 168023-13
rosenau@iaks.sport
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Jannis Krampen, Sales, IAKS International

Firstname
Jannis
Lastname
Krampen

Function
Marketing & Sales
0221 16802317
krampen@iaks.sport